Mocel Mezcal

Mezcal isn’t so much a liquor as it is a tradition. We had the honor of helping the two founding sisters of Mocel bring this family tradition of mezcal making to market by creating a brand based in love and ancestry. In crafting Mocel’s visual identity and bottle design, we achieved a balance of modern form and feel with history and heritage, making something wholly unique to the mezcal and tequila market.