Equities

CLIENT

equities.com

CAPABILITIES

Brand Strategy, Brand Identity, Design System, Web Design

YEar

2022

Equities.com needed a complete overhaul in order to rise above the clutter of other financial news brands. They approached us to create a design system that could be applied to their website as well as stand out in marketing communications across social platforms and the broader web. We designed a bold identity with a high contrast color palette, tech-leaning typography, and a modern grid system.

The "Q" in the wordmark was designed to echo a magnifying glass. Equities.com examines the core of financial buzz and helps people focus in on important stories and trends. The launch created a massive lift in site traffic and engagement, pushing Equities.com to the forefront of financial news networks. Check out the site here: Equities.com

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